Kate Middleton's cancer announcement drives traffic spike to Australian cancer charity website
The news of Catherine, Princess of Wales' cancer diagnosis has driven increased interest in an Australian cancer charity.?
In the wake of the Princess' announcement over the weekend, Cancer Council Australia observed an uptick in traffic to the website.?
Tanya Buchanan, Cancer Council Australia chief executive, revealed the charity's website visitation was up by 150 per cent after the princess' announcement.
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"After Catherine, Princess of Wales, disclosed her cancer diagnosis, more Australians turned to trusted sources for cancer information, with more than one and half times our usual number of page visits to cancer.org.au," she said.
Buchanan shared that similar website performance was observed when the Royal Palace announced news of King Charles III's cancer diagnosis in February.
"Similarly, when King Charles shared his cancer diagnosis, our website received a similar increase in the average visits," she added.?
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The link between the recent Royal cancer announcements and the charity's website traffic highlights a trend for the Cancer Council Australia and other such charities.?
Conversations of cancer in the media have a direct correlation with increased interest in cancer information and support, Buchanan shares.?
"When we see public stories about cancer experiences, these can result in more people seeking cancer information and support, whether it's for themselves or for their loved ones," she explained.?
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The trend reveals the importance of maintaining public awareness of such health conditions and directing individuals to the help they need.?
The Cancer Council is the leading cancer charity in Australia and, according to Buchanan, receives almost 6 million online visits and more than 40,000 calls from people seeking cancer information and support.?
The charity and others across Australia are dedicated to supporting those affected by cancer.?
"Every day we are working to help reduce the physical, emotional and financial burden of cancer on the lives of all Australians," Buchanan said.?
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"Supporting people affected by cancer is at the heart of everything we do. When people get cancer information and support when they need it, they have the best chance of following a pathway that supports the delivery of optimal cancer care and coping with treatment, recovery, survivorship or end-of-life care."
This trend was also observed in the Princess of Wales' hometown with People reporting that leading UK cancer Charity, Macmillan Cancer Support observed the highest weekend of website traffic since March 2020.?
The charity shared support for the princess in a post on X saying: "We are sending our best wishes to Her Royal Highness the Princess of Wales".
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